Generation Kind

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The Royal Society for the Prevention of Cruelty to Animals

I love what the RSPCA is doing in the UK right now. The RSPCA has launched a new program that they are calling Generation Kind.

Generation Kind is an awareness initiative that focuses on the UK’s youths, to educate and develop proper animal care/welfare behaviors.

The RSPCA was able to identify that a quarter of school children between the ages of 10 to 18 are being largely exposed to animal cruelty due to it’s ease of access on social media and the internet in general.

So what better way to take control of that situational overload, than to educate children on the many topics of animal cruelty? Why it happens, how it happens, and so, so much more.

Generation Kind is geared for children who have previously offended animal welfare laws. It is also for “disadvantaged” young people (USA: it’s okay to admit that we know what disadvantaged means, and the UK did not put quotes around disadvantaged either so I’m keeping it comfortable for you) and for all youth in general, in the UK’s school systems.

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Definitely not realistic to assume that all children in the UK go around holding goats like this young boy. But some .uk website thought it would make a good icon, so I did too! 

Through the Generation Kind program, the RSPCA is campaigning for an animal welfare education class to be included in their school’s curriculums, which is an amazingly fantastic idea that some day hopefully the US will imitate. They are asking for people to sign a petition (which I’ll include a link to) to help encourage the government to allow this type of education in all schools.

To find out more about this program, click here.







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